The pronunciation of the format seems to be the sole maxim that the GIF has advanced. Beyond that, discursively and aesthetically, it’s relatively open season, hence its appeal as an artistic medium.
Steffanie Ling
Steff Huì Cí Ling 林惠慈 is a cultural worker, labour researcher, and occasional critic and film programmer living as a guest on the unceded territories of the xwməθkwəy̓əm (Musqueam), Skwxwú7mesh (Squamish), and Səl̓ílwətaʔ / Selilwitulh (Tsleil-Waututh) First Nations.